2026 BLUES JERSEY CELEBRATES HERITAGE

Thirty years ago, a new era began for rugby with the Blues bursting onto the scene to win the inaugural Super Rugby title in 1996.

As we celebrate 30 years of Blues rugby, we pay tribute to where it all began and look forward to where we’re going next through the threads we wear this season.

The 2026 Home jersey is a powerful nod to our roots and a faithful recreation of the kit worn by the trailblazing 1996 side who lifted the first Super Rugby trophy.

In its bold white and classic blue, this jersey honours the exceptional individuals who have shaped the history of the club, while also connecting with the future of Blues rugby.

The jersey recognises the achievements of the 1996 team to our club and preserves the heritage of countless Blues legends.

Every stripe tells the story of our early household names like Zinzan Brooke, Jonah Lomu, Carlos Spencer, Joeli Vidiri, Sean Fitzpatrick, Eroni Clarke and Sir Michael Jones, whose brilliance on the field inspired generations.

It’s the story of the fans who filled Eden Park rain or shine, and of the thousands who’ve worn the jersey in spirit.

This home strip is a tribute to the moments that have defined our communities and those who continue to stand alongside us and one unified club, with our Blues, nib Blues and development teams all wearing the same jersey in 2026.

If the Home jersey is our reflection, the Alternate is our evolution.

Drawing inspiration from the original 1996 strip, the 2026 Alternate jersey reimagines a classic look for a new era.

Its vertical pinstripes echo the timeless lines of the first Blues kit, a visual bridge between generations of players and supporters.

The bold shoulder colourway represents Auckland, North Harbour, and Northland, honouring the regions that continue to define our DNA.

This is a jersey designed for movement, built for performance, but anchored in meaning. It carries the same spirit that drove our legends, now embodied by a new era.

Both jerseys are a celebration of the players who have carried the Blues logo with pride. Of the coaches, staff, and supporters who have built our legacy, and where we’re going next.

2026 jerseys, along with other supporter merchandise, are available now through our online store