THE EXPERIENCE
THE 96 CLUB
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THE 96 CLUB 〰️
The 96 Club brings together premium hospitality, Blues rugby and an appreciation for fine whisky in the intimate surrounds of Eden Park’s Black Door Room. Inspired by a private whisky lounge, the experience offers a sophisticated setting to entertain guests and enjoy the occasion, from the first welcome drink to the post-match conversation.
Before the Match
Enjoy access to The 96 Club approximately 90 minutes before kick-off. Start your game-day experience with premium canapés and a drink from the complimentary bar, and take time to connect with guests as anticipation builds for the match.
Signature Derby Experiences
Three derby fixtures will feature dedicated premium whisky events. Curated tastings, guided storytelling and opportunities to discover distinctive whiskies will add a special dimension to these game days, with each event offering its own character.
After the Final Whistle
Return to The 96 Club after the final whistle for cheese boards and relaxed conversation. With access for approximately one hour post-match, enjoy time to reflect on the game, reconnect with guests and unwind.
Blues v Hurricanes
Jameson: The Irish Social
A lively Irish whiskey experience designed to bring guests together ahead of kick-off.
A Jameson, ginger and lime welcome guests, followed by an interactive cocktail demonstration hosted by a brand ambassador. Explore Jameson through a guided tasting, enjoy premium roaming canapés and discover how different serves bring out the whiskey’s character.
Blues v Chiefs
The Glenlivet: The Speyside Collection
A refined exploration of single malt Scotch whisky, led by a Glenlivet brand ambassador.
Guests arrive to a signature Glenlivet highball and premium canapés before enjoying a guided tasting of two contrasting expressions. Discover the craftsmanship, flavour profiles and stories behind each whisky, with selected canapé pairings complementing the tasting.
Blues v Highlanders
Chivas Regal: The Art of the Blend
An interactive introduction to the craftsmanship behind blended Scotch whisky.
Guests enjoy a Chivas signature cocktail and premium canapés before a brand ambassador leads a tasting of selected expressions. A guided aroma challenge invites guests to identify distinctive flavour notes and discover their preferred whisky style.
FOUNDING MEMBERSHIP
Join the inaugural 96 Club membership. Enjoy guaranteed access for all seven regular-season home games, a complimentary premium bar, the ability to bring one guest and priority renewal for the following season. Limited to just 96 members.
Package Benefits
VIP servicing with access to dedicated concierges
Exclusive invitations to events
96 Club Member pack
Pre-sale access to Super Rugby Finals series if Blues participate
Pre-sale access to Super Round
Special guest appearances from Blues Legends
$1,095 pp + GST
SPECIAL EVENTS
