BLUES SET SAIL WITH NEW CLUB MED PARTNERSHIP
The Blues are proud to announce a new partnership with the pioneer of premium all-inclusive holidays Club Med, welcoming the iconic brand into the Blues whānau.
The partnership will see Club Med become an official partner of the Blues, aligning two brands that share a passion for excellence, love of the game, and creating unforgettable experiences – both on and off the field.
A first of its kind for Club Med in New Zealand, the partnership presents an exciting opportunity to showcase everything Club Med has to offer to Blues fans, members and partners. At Club Med’s premium resorts in world-class destinations, guests can enjoy a wide range of sports included in their stay, along with lessons led by trained staff to help refine their skills, positioning the brand as a leader in active holidays for families, couples, and adventure-seekers alike.
Blues CEO, Karl Budge, said the Club is thrilled to be entering a long-term partnership with a global brand of Club Med’s calibre.
“We’re incredibly excited to welcome Club Med to the Blues whānau for the next three years. Club Med is a world-renowned brand, and this partnership allows us to connect our fans with exceptional travel and lifestyle experiences while aligning with a partner that values performance, people and connection as much as we do.”
“This partnership is about more than brand alignment – it’s about bringing new and exciting opportunities to our community and showcasing what Club Med has to offer through the lens of the Blues.”
The partnership will come to life across multiple touchpoints, including digital, content, and member engagement initiatives, giving Blues fans the chance to experience Club Med in unique and memorable ways throughout the season.
Michelle Davies,, General Manager for Club Med Pacific and New ESAP Markets, said Club Med is delighted to partner with the Blues and connect with one of New Zealand’s most prominent sporting communities.
“Our partnership with the Auckland Blues marks a first for Club Med and is an exciting step for us as we continue to drive brand awareness and connect with new audiences in New Zealand. With rugby union being one of the country’s most beloved sports, and the Blues’ continued dominance on the field, we see a natural alignment between our two brands.
“This partnership also reflects the active, sports-focused experiences available at our resorts. From land and water sports to lessons and so much more, our resorts encourage guests to embrace their active side while enjoying breathtaking destinations.
“We look forward to welcoming new guests from the Blues community to our resorts and sharing firsthand the unforgettable experiences that await them.”
The partnership reinforces the Blues’ commitment to working with premium, global brands that enhance the overall fan experience and create meaningful engagement beyond the game.
Further partnership initiatives and activations will be announced throughout the season.